Ford's "From America, For America" Campaign: Employee Pricing for All Amid New Tariffs

​In response to the recent 25% tariffs on imported vehicles imposed by the Trump administration on April 3, 2025, Ford Motor Company has launched the "From America, For America" campaign. This initiative extends Ford's employee pricing to all U.S. customers, aiming to mitigate the financial impact of the tariffs and emphasize Ford's commitment to American manufacturing. ​Business Insider+6New York Post+6The Wall Street Journal+6Business Insider+1People+1

Understanding Ford's Employee Pricing Program

Traditionally, Ford's employee pricing, known as the A/Z-Plan, offers significant discounts to active and retired employees, as well as their immediate family members. This plan allows eligible participants to purchase or lease new Ford vehicles at prices below the dealer invoice, providing substantial savings. ​The Human Capital Hub+1Basilford+1Basilford+2The Sun+2The Human Capital Hub+2

Key Features of the A/Z-Plan:

• Eligibility: Active full-time employees, retirees receiving benefits, and their immediate family members.​The Human Capital Hub+1Basilford+1

• Discount Structure: Typically includes a reduction of approximately 4% to 10% off the Manufacturer's Suggested Retail Price (MSRP), plus applicable fees.​The Human Capital Hub

• Vehicle Options: Most new Ford models are eligible, though certain high-demand or limited-production vehicles may be excluded.​

The "From America, For America" Campaign Details

To counteract the potential price increases resulting from the new tariffs, Ford's "From America, For America" campaign makes employee pricing accessible to all customers nationwide. This promotion is designed to maintain sales momentum and highlight Ford's extensive U.S. manufacturing presence. ​The Verge+6People+6New York Post+6

Campaign Highlights:

• Duration: April 3 through June 2, 2025.​The Sun+1The Wall Street Journal+1

• Eligibility: All U.S. customers are eligible to purchase or lease new Ford vehicles at employee pricing.​The Sun+1People+1

• Included Models: Most 2024 and 2025 Ford and Lincoln models. However, premium models such as the Raptor, specialty Mustangs, Bronco, Expedition, Navigator, and Super Duty trucks are excluded. ​New York Post+1The Sun+1

• Additional Incentives for EV Buyers: Customers purchasing electric vehicles (EVs) under Ford's Power Promise program will receive a complimentary home charger with standard installation. ​The Sun+1The Wall Street Journal+1

Impact of Tariffs on the Automotive Industry

The 25% tariff on imported vehicles has significant implications for the automotive industry, potentially increasing vehicle prices by $5,000 to $10,000, with electric SUVs facing hikes up to $12,000. Automakers are adopting various strategies to address these challenges, including offering discounts, pausing factory operations, and considering shifts in production locations. ​Business Insider+5The Verge+5The Wall Street Journal+5Business Insider+1New York Post+1

Industry Responses:

• Nissan: Paused U.S. orders for certain models and maintained additional production shifts in Tennessee to localize output. ​Business Insider

• Stellantis: Temporarily suspended production at assembly plants in Canada and Mexico, resulting in layoffs for U.S. workers. ​Business Insider

• Volkswagen: Plans to impose an "import fee" on affected vehicles in response to increased costs. ​Business Insider+1Reuters+1

Ford's Strategic Position

Ford's strong domestic manufacturing footprint positions it favorably amid the tariff-induced challenges. With 80% of its U.S.-sold vehicles built domestically, Ford is less reliant on imports compared to some competitors. This strategic advantage allows Ford to offer substantial discounts and maintain competitive pricing. ​New York Post+4Reuters+4People+4Reuters+2People+2The Wall Street Journal+2

Inventory Insights:

Ford's higher inventory levels, with over four months’ worth of stock, provide additional flexibility to implement broad discount initiatives without immediate supply constraints. ​Reuters

Key Facts about Ford's Employee Pricing and Tariff Response

Aspect	Details
Campaign Name	"From America, For America"
Duration	April 3 – June 2, 2025
Eligibility	All U.S. customers
Included Models	Most 2024 and 2025 Ford and Lincoln models (exclusions apply)
Additional EV Incentive	Complimentary home charger with standard installation for EV purchases
Tariff Impact	25% tariff on imported vehicles, potentially increasing prices by $5,000 to $10,000
Ford's Domestic Production	80% of U.S.-sold vehicles built domestically
Inventory Levels	Over four months’ worth of stock, higher than some competitors

FAQs about Ford's Employee Pricing and Tariff Impact

What is Ford's "From America, For America" campaign?

It's a promotional initiative extending Ford's employee pricing to all U.S. customers to counteract the impact of new tariffs on imported vehicles. ​Reuters+3People+3New York Post+3

Which vehicles are eligible for the employee pricing during this campaign?

Most 2024 and 2025 Ford and Lincoln models are included, excluding premium models like the Raptor, specialty Mustangs, Bronco, Expedition, Navigator, and Super Duty trucks. ​New York Post+1The Sun+1

Are there additional incentives for electric vehicle buyers?

Yes, customers purchasing electric vehicles under Ford's Power Promise program will receive a complimentary home charger with standard installation. ​The Sun+1The Wall Street Journal+1

How do the new tariffs affect vehicle pricing?

The 25% tariff on imported vehicles could increase prices by $5,000 to $10,000, with electric SUVs potentially seeing hikes up to $12,000. ​The Verge

How is Ford positioned to handle the impact of these tariffs?

With 80% of its U.S.-sold vehicles built domestically and substantial inventory levels, Ford is strategically positioned to

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